Sent campaigns

After sending a newsletter, it's time to check the statistics to see if it is in line with our expectations, as well as to find out how much interest the campaign has aroused in our subscribers.

To do this, we need to go to Reports>>Sent campaigns and there we will have access to a list of all the campaigns sent so far:

The information here is organized in a simple way, so it's possible to quickly check some aspects of each send. For example:

ID: unique identifier number that the system associates with the campaign.
Subject: title of the newsletter sent
Sender: name of the sender
Emails sent: number of emails sent
Views: number of views (note that the same subscriber can open the same message several times)
Clicks: number of times subscribers clicked on links.
Status: indicates whether it has been completed or not, whether it is currently being sent, whether it is scheduled, etc.
Created on: shows the date the email was created.
Completed on: indicates the date on which the process was completed.
Scheduled on: If the campaign has been scheduled for a future date, you can check it on this screen.

The information provided on this screen can be customized. To modify the data displayed, click on the blue triangle icon on the right-hand side of the screen.

The triangle icon on the right allows you to add and remove columns in the summary window of sent campaigns.

Detailed statistics window

To see the detailed statistics of a newsletter, you can click on the name of the campaign (which is displayed in the Subject column) or click on the blue magnifying glass icon (View).

In both cases, a window like the one below will be displayed:

At the top of the window, you will see a total of seven tabs that will help you discover the results obtained from the campaigns. By default, you can see the information on the Overview tab, and we'll start with that. Later on, we'll delve into all the other tabs (Emails sent, Views, Clicks, Unsubscribes, Forwarded emails and more).

Overview

In Overview, the data is now displayed more visually, with graphs and various elements to make it easier to understand. The data is divided into four areas: Summary, Subscriber engagement, Real-time activity and Activity map.

Summary

Emails sent: total number of emails sent.
Emails delivered: total emails delivered.
Soft bounces: total number of soft bounced emails.
Bounced: total number of bounced emails.

Subscriber engagement

Views: total number of unique opens recorded.
Clicks: total number of unique clicks recorded on the various links in the campaign sent.
Unsubscribes: unsubscribes received via the unsubscribe link in the sent campaign.
Total views: total number of opens recorded.
Total clicks: total number of clicks recorded on the various links in the campaign sent.
Spam reports: Number of times the email was marked as spam by the newsletter recipients.
Forwarded emails: number of email forwards (via the forward to a friend link).

Real-time activity

This is the area where you can see the most recent interactions subscribers have had with the campaign we are analyzing.

Activity map

As the name suggests, this is a map that geographically locates interactions with the campaign.

Emails sent

This tab provides detailed information on the status of emails sent:

Next to each email to which the campaign has been sent, you can see various aspects, such as: ID (subscriber's unique identifier), Email (subscriber's email), Status (sending status for each subscriber), Processed on (processing date), Delivered on (delivery date), Bounced on (shows the return date, if applicable), Bounce category (shows the type of bounce, if applicable) and Reported as spam (if the message was flagged as spam).

At the top of this window, there is a search engine that allows us to apply filters, taking as a reference a specific email (Email:), the status (Status equal to:) and whether the subscriber flagged the message as spam (Reported as spam). Once you have created your search, simply click on Search to start the search (if you click Clear, the search fields will be left without the values you entered).

In the Status field, you can choose between: Unprocessed, not sent; Processed, already on the destination server awaiting delivery; Delivered, deposited with the recipient; Ignored, not valid for sending; Bounced, the destination server has permanently bounced the message; and Soft Bounced, when the destination server has bounced the email with a temporary error.

The search result will be displayed at the bottom of the screen and, by clicking Export to CSV, you can download it to your computer.

Views

This area provides details of all the subscribers who have opened the campaign. By default, it shows all the opens generated by the campaign, so it's quite possible that some subscribers are repeated; this is because they have opened the campaign on more than one occasion and will be displayed as many times as they have.

If you only want to see one view per subscriber, simply go to the search area, select the Unique option and click Search.

This will display just one view per subscriber.

In the top search area, you can also search for a subscriber by entering their email address in the Email box and clicking Search.

As usual with Mailrelay, when you click Clear, the search options are deleted. Similarly, if you want to download the report, just click on Export to CSV.

At the bottom, you can see information about the subscribers who opened the email. The information is organized into seven columns:

Created on, date of view; Email, subscriber's email address; City, city where the email was opened; Province, province where the campaign was opened; Country, country where the message was opened; Browser, browser or application where the view was confirmed; and OS, operating system used by the subscriber who opened the newsletter.

Clicks

The next tab, Clicks, offers three tabs for organizing information: Clicks (displayed by default),

Click map (offers a graph with the percentage and performance of the clicks received) and URL Performance (shows the clicks received for each link).

Clicks

By default, you access the Clicks tab, which is very similar to the Views tab, offering the same filtering options (Unique and Email), as well as search options (Search) and the option to clear the fields (Clear).

At the bottom, you can see information on subscribers who have clicked on any of the links in the campaign you sent. This information is organized into eight columns: Created on, display date; Email, subscriber's email address; URL, link that generated the click; City, city that generated the action; Province, state where the click was registered; Country, country where the click was registered; Browser, browser or application that generated the click; and OS, operating system where the action was recorded.

Click map

The Click Map tab allows you to see at a glance which links performed best and worst. This is shown through a performance percentage for each link based on the total number of clicks received. You can see this next to each link in green.

It's a very graphic way of knowing which links performed best and their positions within the design itself, like a heat map.

URL performance

Finally, the last tab, Performance, allows you to see the number of clicks received on each URL.

Through all the information that the clicks received provide, as well as the area in which the clicks occurred, it will be very easy to analyze the effectiveness of your links and calls to action.

Unsubscribe requests

As the name suggests, this tab contains all the information about subscribers who have requested to be removed from the mailing list.

At the top of the window is the search/filtering area. From here, you can filter based on the email address (Email), the reason given by the subscriber for unsubscribing (reason), as well as the search (Search) and clear search conditions (Clear).

Among the reasons that can be selected by the subscriber (Reason option) when unsubscribing, they will find :

I didn't subscribe
Not informed
Not interested
Other
Spam

Right in the middle of the window is the results area, where information about subscribers who have flagged you as spam is grouped into five columns:

Created on : shows the date the subscriber flagged the campaign as spam.
Email: email that flagged the message as spam.
IP: IP from which the message was flagged as spam.
Reason: the reason given by the subscriber for flagging as spam (if provided).
Description: additional information provided by the subscriber (if any).

We can use this information to better understand why we are losing subscribers and try to solve the problem.

Forwarded

This tab allows you to find out which subscribers have forwarded the campaign to someone else after receiving the message using the "Forward to a friend" option, which is available in the

Sending variables, specifically in the so-called campaign forwarding URL, which is no other variable than {{ forward_url }}.

URL

On this screen, we will have information about the emails that have been forwarded and, at the top, there is the search/filtering results area.

In this area, you can filter based on the email of the subscriber who received the forwarded campaign (Forwarding friend's email) or based on the email of the subscriber who forwarded the campaign to your friend (Your email contains). As always, to start the search, you need to click on Search and, to clear the search conditions, you need to click on Clear.

Below that, you'll find the Export to CSV button which allows you to export the data shown in the results area and, below that, there's the results area itself, where you can see information about the forwarded emails. It offers a total of five columns:

Sender name: shows the name of the subscriber who forwarded the campaign.
Sender email: email address of the subscriber who forwarded the campaign.
Recipient name: shows the name of the person to whom the campaign was forwarded.
Recipient email: email address of the person to whom the campaign was forwarded.
Sent on: shows the date the campaign was forwarded by the subscriber.

The More tab offers two other options that can help you monitor the campaign, (Log) and quickly see the design sent (Preview).

Log

Here you can confirm when the newsletter was sent, the IP that sent it, etc.

Preview

On this screen, you can view the layout of the campaign sent, as well as other data, such as the groups it was sent to (Groups), the sender data used (Sender), etc.