Sent campaigns

After sending a newsletter, it's time to check the statistics to see if it is in line with our expectations, as well as to find out how much interest the campaign has aroused in our subscribers.

To do this, we need to go to Reports >> Sent campaigns and there we will have access to a list of all the campaigns sent so far:

The information here is organized in a simple way, so it's possible to quickly check some aspects of each send. For example:

• ID: unique identifier number that the system associates with the campaign.
• Subject: title of the newsletter sent
• Sender: name of the sender
• Emails sent: number of emails sent
• Views: number of views (note that the same subscriber can open the same message several times)
• Clicks: number of times subscribers clicked on links.
• Status: indicates whether it has been completed or not, whether it is currently being sent, whether it is scheduled, etc.
• Created on: shows the date the email was created.
• Completed on: indicates the date on which the process was completed.
• Scheduled on: If the campaign has been scheduled for a future date, you can check it on this screen.

The information provided on this screen can be customized. To modify the data displayed, click on the blue triangle icon on the right-hand side of the screen.

The triangle icon on the right allows you to add and remove columns in the summary window of sent campaigns.

Detailed statistics window

To see the detailed statistics of a newsletter, you can click on the name of the campaign (which is displayed in the Subject column) or click on the blue magnifying glass icon (View).

In both cases, a window like the one below will be displayed:

At the top of the window, you will see a total of seven tabs that will help you discover the results obtained from the campaigns. By default, you can see the information on the Overview tab, and we'll start with that. Later on, we'll delve into all the other tabs (Emails sent, Views, Clicks, Unsubscribes, Forwarded emails and more).

Overview

In Overview, the data is now displayed more visually, with graphs and various elements to make it easier to understand. The data is divided into four areas: Summary, Subscriber engagement, Real-time activity and Activity map.

Summary

• Emails sent: total number of emails sent.
• Emails delivered: total emails delivered.
• Soft bounces: total number of soft bounced emails.
• Bounced: total number of bounced emails.

Subscriber engagement

• Views: total number of unique opens recorded.
• Clicks: total number of unique clicks recorded on the various links in the campaign sent.
• Unsubscribes: unsubscribes received via the unsubscribe link in the sent campaign.
• Total views: total number of opens recorded.
• Total clicks: total number of clicks recorded on the various links in the campaign sent.
• Spam reports: Number of times the email was marked as spam by the newsletter recipients.
• Forwarded emails: number of email forwards (via the forward to a friend link).

Real-time activity

This is the area where you can see the most recent interactions subscribers have had with the campaign we are analyzing.

Activity map

As the name suggests, this is a map that geographically locates interactions with the campaign.

Emails sent

This tab provides detailed information on the status of emails sent:

Next to each email to which the campaign has been sent, you can see various aspects, such as: ID (subscriber's unique identifier), Email (subscriber's email), Status (sending status for each subscriber), Processed on (processing date), Delivered on (delivery date), Bounced on (shows the return date, if applicable), Bounce category (shows the type of bounce, if applicable) and Reported as spam (if the message was flagged as spam).

At the top of this window, there is a search engine that allows us to apply filters, taking as a reference a specific email (Email:), the status (Status equal to:) and whether the subscriber flagged the message as spam (Reported as spam). Once you have created your search, simply click on Search to start the search (if you click Clear, the search fields will be left without the values you entered).

In the Status field, you can choose between: Unprocessed, not sent; Processed, already on the destination server awaiting delivery; Delivered, deposited with the recipient; Ignored, not valid for sending; Bounced, the destination server has permanently bounced the message; and Soft Bounced, when the destination server has bounced the email with a temporary error.

The search result will be displayed at the bottom of the screen and, by clicking Export to CSV, you can download it to your computer.

Views

This area provides details of all the subscribers who have opened the campaign. By default, it shows all the opens generated by the campaign, so it's quite possible that some subscribers are repeated; this is because they have opened the campaign on more than one occasion and will be displayed as many times as they have.