Adding the unsubscribe link

In Mailrelay editor, you can add the unsubscribe link.

This is necessary to improve deliverability, and avoid being blocked by destination ISPs.

To do this, you can add a text field, and then write the text you want, for example:

To unsubscribe from the newsletter, click here

You can select all text and the click an unsubscribe variable:

You can find several unsubscribe options:

Normal unsubscribe URL: When the subscriber clicks, he will be removed immediately
Unsubscribe URL with confirmation by email: After clicking on this link, the subscriber will receive an email with a link to confirm that he really would like to unsubscribe. He will only be removed after he clicks on this link.
Unsubscribe URL for groups: It will only remove the subscriber from the group used for this campaign. If he is subscribed to other groups, he may receive campaigns sent to these groups.

If you click this option, you’ll see that the system will insert a tag on your message:

{{ unsubscribe_url }}

IMPORTANT

Don’t add the tag manually as this would add the URL to the text and that is not what we want to do. So what we have to do is select with the mouse the text that we want to convert to a link and click on the link icon:

Our unsubscribe link is almost ready, now what we’re going to do is to configure the options displayed in the popup:.

Important Values:

Protocol: Select “Other.”
URL: The variable code for generating the unsubscribe link.