Adding the unsubscribe link

INDEX

Unsubscribe link with Paste code editor (HTML editor)

As soon as you create a newsletter with the Paste code editor, it shows a sample content that already includes an unsubscribe link:

If you remove it, you can add it again by placing the cursor where you want the unsubscribe link to appear.

Then click on the Variables dropdown menu, which will let you choose the unsubscribe option you want:

Types of unsubscribe link

{{ unsubscribe_url }} Variable Default, Requires user to type the email address. It prevents unsubscribe from messages that were forwarded

{{ unsubscribe_url_click }} Variable Click, Only requires user to click at a button

{{ unsubscribe_url_groups }} Variable From groups. Unsubscribe URL that Will remove subscriber from the campaign's group. This means that if you send your campaign to “sample” group, the contact will only be removed from that group, but not unsubscribe.

As soon as you click on any unsubscribe variable, the unsubscribe link will be created.

You can select it and edit its text by clicking on it.

Unsubscribe link with AI Editor

With the AI editor, it's very easy to add the unsubscribe link:

You need to click and drag the Unsubscribe block to the bottom of the newsletter or wherever you want to place the unsubscribe block:

Another option is to write any unsubscribe text in any text block, then select it, click on the link button of the editor (on the top), and click on Link- Variables and then choose the type of unsubscribe:

Why do I need an unsubscribe link?

Legal and compliance reasons

International privacy laws: Regulations such as the GDPR (Europe), the CAN-SPAM Act (USA), and the Anti-Spam Act (Canada) legally require users to provide a simple and direct way to withdraw their consent.

Financial penalties: Failure to comply with these regulations can result in significant fines from data protection agencies.

Email reputation and deliverability

Deliverability protection: If a user cannot find a way to unsubscribe, they will mark the message as spam. Accumulating spam complaints degrades your domain's reputation with providers like Gmail or Outlook, sending future emails directly to the junk mail folders of all your recipients.

Provider requirements: Mass email platforms (Google and Yahoo) require high-volume senders to include one-click unsubscribe mechanisms in the message header.

Database Optimization

Real Metrics: Keeping uninterested users on your list distorts open and click-through rates (CTR), providing inaccurate data on campaign performance.

Cost Savings: Most email marketing tools charge based on the number of subscribers. Filtering out those who no longer wish to receive content reduces operating costs.