Adding the Web Version
The web version is the version of your newsletter that your subscribers can view in their browser. Including a link to it is essential so that recipients can access the newsletter if their email client doesn't display it correctly. Along with the contact's name and the unsubscribe link, it's one of the details you shouldn't forget when creating your newsletter and your email marketing campaigns.
In this article, we explain how to add this link before sending your newsletter, with the New editor with AI and with the Paste code editor.
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With the editor New editor with AI
Adding a link to the web version of your newsletter, essential for recipients to access it if their email client isn't displaying it correctly, is very easy. Select the text where you want to add the link, then click "Link," and then click the {{ }} Variables button. From the list of variables, select {{ web_version }}.
As the link text, you can use, for example, "View in browser".
Finally, click "Apply."

With the Paste code editor
Click on variables, choose web version and you will see the link already created.

The link is added wherever your cursor is, with the text "Web version". To edit it, double-click it, or place the cursor inside the link and click the Link button (the chain icon) on the toolbar. The Link window will open with these details:
- Display Text: Web version. This is the link text your subscribers will see. You can change it to something else, for example "View in browser".
- Link Type: URL.
- Protocol: <other>.
- URL: {{ web_version }}. This is the variable that Mailrelay replaces with the address of your newsletter's web version.
Click OK to save the changes.
Related articles
- Create a newsletter with the visual editor: a complete guide to the editor for creating your newsletter. Section 4.16 explains how to add the link to the web version.
- Adding the unsubscribe link: explains the unsubscribe variables you can use in your newsletters.
- Adding the contact name: explains how to use the {{ subscriber.name }} variable to personalize your email campaigns.