Adding the contact name

Step 1: Adding a variable

When we imported our mailing list, we included the name of our subscribers, so it would be interesting to learn how to add the name of the contacts in our emails.

It’s very easy.

Let’s edit the block of text where we want to include the name, position the mouse cursor where we want to add the name and use the Variables. Now, we have to look for the Subscriber section and choose the Name option.

If you follow these steps correctly, the tag will be added to your text:

And when you send the campaign, this variable will be replaced to your text: {{ subscriber.name }}