In addition to your email marketing and SMS campaigns, you can send WhatsApp campaigns to your subscribers from Mailrelay. To do this, you need a Meta WhatsApp Business account linked to a mobile phone number and the WhatsApp add-on package, which you can purchase from the billing area of your account.
In this article, we explain how to check the results of your sent WhatsApp campaigns and where to review the details of each message.
How to view the results of a WhatsApp campaign
When you send campaigns it is necessary to check their results, you can do this easily from the Sent campaigns option of WhatsApp.
Click on Sent campaigns and you will enter the management window for your sent campaigns. This window has two main areas, at the top is the search area where you can filter between your different sent campaigns and below it, you have the results area where you will see the campaigns.
There next to the name of each of the campaigns you have a blue button with a magnifying glass icon (Show), click on it to access the detailed statistics of that campaign.
In this area there are three tabs and by default you will access the summary one (Summary), where you can see the number of phones to which you sent (Processed), the percentage of delivered (Delivered), the readings obtained (Read) and if there were any that could not be delivered (Failed).
The Sent messages tab shows the detailed status for each phone number, while the Log tab contains a log of the campaign.
Details of all sent WhatsApp messages
In addition to the statistics for each campaign, in WhatsApp >> Sent messages you have a log of all the WhatsApp messages sent by your account, with their delivery status: Delivered or Failed.
- You can filter by Processed at to review only the messages from a specific period, for example, the day a campaign was sent.
- You can filter by Status to see only the failed messages.
- With the Export to CSV button you can download the full list of sent messages or only the ones you have filtered.
What to do if there are failed messages
For messages with the Failed status, the message details (magnifying glass icon) show the error code and text returned by Meta, which indicates why it was not delivered. Each message can have a different error, so it is a good idea to review the details of several failed messages.
A sudden increase in failed messages may indicate problems such as invalid phone numbers, rejected templates or WhatsApp messaging window restrictions.
Conversations with your subscribers
To see the history of WhatsApp conversations with your subscribers, with the messages sent and received, go to WhatsApp >> Conversations.
Related articles
- WhatsApp campaigns: how to create and send your WhatsApp campaigns.
- WhatsApp sent messages: how to filter, review and export all sent messages.
- WhatsApp Conversations: how to check the history of conversations with your subscribers.
- Templates WhatsApp: how to create the templates your campaigns use.
- Manage WhatsApp campaigns: a complete guide to getting started with WhatsApp in Mailrelay.